The Blog

Why Your Small Business Should Be Blogging

Why Your Small Business Should Be Blogging

At the end of the day, when all the flashy sales pitches fade and the confetti of social media chatter is disregarded, what people really want is to do business with people they know, like and trust… especially when it comes to small businesses. In this fast paced world, where everything is available online, it takes an incredible leap of faith for someone to reach out to you instead of the other way around. You’re asking folks day in and day out to trust you, to let you provide them with top quality goods and services, to let you make their jobs or lives easier… how do you do all that and grow your business at the same time? That’s where your small business blog comes in.

Connect. Define. Get Found… The Top 3 Reasons for Small Businesses & Entrepreneurs to be Blogging

Massage Therapist Blogging Modern Marketing
cc SandraYK via Compfight

Connect: It may have worked in “Field of Dreams,” but for most of us a “build it, and they will come” business plan isn’t going to ensure success. Your  blog is an incredible opportunity for folks to connect with you and get to know you, like you, and trust you enough to give you a call. Your blog also gives you the opportunity to share how people can connect with you the way they want to… if they want to email you, your email address and contact form are available… if they want to call you, your business number is listed… OK with clients texting you? List your cell… and then there are all the social network marketing avenues available as well. Harness the connecting power of blogging to your advantage and it can help your business grow. 

Define: Many small businesses and entrepreneurs have discovered how helpful defining and marketing their niche products and services can be in growing their businesses. Finding your particular passion and specializing in those services helps you stand out in the vast array of other offerings. Blogging is extraordinarily beneficial in defining your specialized approach for potential clients.  Blog posts, listings of specialized products or services, and calls to actions can all be used to help potential clients understand what you are offering and what they will experience with you that they won’t get anywhere else… spurring them into that first contact.

Sepia Grunge Sign - Nature Study Area
Creative Commons License Nicolas Raymond via Compfight

Get Found: B.L.O.G = Better Links On Google… that’s right, because Google uses an algorithm that measures your site and delivers a link in a very long list other links… relevant, up-to-date, consistently new content that is optimized for search engines gives you a competitive edge in the world of search. If someone is looking for what you have to offer, your blog is an incredibly powerful tool in helping your site get moved to the top of the ranks.

Ready to Get Started on Your Blogging Adventure?

Ready to get started? I suggest all bloggers make use of the powerful WordPress blogging platform. You can learn more about using WordPress for your massage blog and how to get started here >>

Not sure you want to take on getting started alone? No worries. My passion for helping small businesses and entrepreneurs succeed with their modern marketing efforts includes helping you get started with blogging.  Check out my Modern Marketing services to see if we can work together >>


Humpback Whales, Crowd-Sourcing & Why Losing Control of Your Message Can Be A Good Thing

Humpback Whales, Crowd-Sourcing & Why Losing Control of Your Message Can Be A Good Thing

Be genuine about it. Be honest. Be up front. And one of the great lessons that Greenpeace actually learned was that it’s okay to lose control.

In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.

And this is kind of how the Internet works. This is that great big secret. Because the Internet provides this level playing field. Your link is just as good as your link, which is just as good as my link. As long as we have a browser, anyone can get to any website no matter how big a budget you have. That is, as long as you can keep net neutrality in place.

The other important thing is that it costs nothing to get that content online now. There are so many great publishing tools that are available, it only takes a few minutes of your time now to actually produce something. And the cost of iteration is so cheap that you might as well give it a go.

And if you do, be genuine about it. Be honest. Be up front. And one of the great lessons that Greenpeace actually learned was that it’s okay to lose control. It’s okay to take yourself a little less seriously, given that, even though it’s a very serious cause, you could ultimately achieve your final goal. And that’s the final message that I want to share with all of you — that you can do well online. But no longer is the message going to be coming from just the top down. If you want to succeed you’ve got to be okay to just lose control.

Marketing Resource Links

Marketing Resource Links

Resources, Services and Just Plain’ol Cool Techie Stuff I have gathered through the years to help small businesses be successful… putting them here, all in one place for small business owners looking for a little help…

(Note – I am not officially connected with any of the organization below. I have simply used their products and found them beneficial)

Web Marketing

Contact Management




... big computers!Creative Commons License James Vaughan via Compfight