Posted from Diigo. The rest of my favorite links are here.

(Thanx for the pic! http://www.flickr.com/photos/lisa_yarost/149368058/)

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Financial Freedom

Best of 2009 cont… December 23 Web tool. It came into your work flow this year and now you couldn’t live without it. It has simplified or improved your online experience.

THANK YOU, THANK YOU, THANK YOU, THANK YOU, THANK YOU to Vertex42 for your FREE!!! Debt Reduction Snowball Calculator

When the student is ready, the teacher will appear. This year all the emotional and spiritual work I have done around money finally settled in to an actual noticeable financial difference and this tool, working in tandem with Mint.com, has been a true blessing.

HT to @brandius for sending it my way!

Thanx for the pic: http://www.flickr.com/photos/laffy4k/279583606/sizes/m/#cc_license

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queen2

We have a saying  at Schipul… Content is King… Or Queen shall we say for this post…

And I heard time and time again in the Mom 2.0 panels that GOOD content is what will draw your audience to you. Whether you are an individual women looking to grow your personal brand’s influence and followers or you are corporate marketing looking for ways to connect with the women who buy your product…  content is the number one tool for your success or demise.

Every blog post, tweet, facebook status, email, etc… is an opportunity to stand out.

Be it funny, entertaining, enlighting, or educational… the content you put out there is more important than any crazy hair-brained gimick you come up with.

(Thanx to MarkWallace for the pic)

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Ever see a blue McDonald’s Logo or the ever recognizable scripty fonted Coca-Cola printed in neon green? Me neither! These super-mega-world-domineering brands practice a very simple marketing rule… consistency.

The web today is changing the face of marketing…  allowing individuals, small businesses, non-profits and super-mega-world-domineering brands alike the opportunity to reach their audiences in new and amazing ways. Still, I believe consistency is as important as it ever was.

Marketing is shifting away from the drowning roar of “let me tell you why you should buy my thing-a-ma-bob” to “let’s have a relationship and you will buy my product cause you like & trust me.” There are so many online social marketing tools available now, with more popping up each day… your brand (personal or corporate) can become very easily and quickly diluted. Enter the age old rule of consistency… make sure you look and sound the same where ever you are. Well what does that look like? If you are just getting your feet wet with social marketing/media, try this as a goal:

  • Your avatar is the same on facebook, twitter, linkedin, flickr, etc.
  • You name is the same everywhere.
  • www.jjlassberg.com
  • twitter.com/jjlassberg
  • jjlassberg at g mail dot com
  • www.flickr/jjlassberg
  • You website, blog and twitter background all compliment each other… if not exactly the same.
  • Where ever you are online, make sure that all the info, pictures, colors, fonts and design elements are as consistent as you can make them.

This will let people know that no matter where they connect with you online, they have indeed connected with YOU… which goes back to the trusting and liking and buying from you thing.

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tT is for Twitter

Here is a list of some very cool twitter tools that were buzzing around the Summit:

  1. Twitter Search (Summize): What are Twitterers Tweeting about these days
  2. Twirl: Nice API. Floats on your desktop. Has notification pop-up and a makes tweeting a little easier.
  3. TweetDeck: Saw lots of this at the summit. Has all the typical Twitter Tool functionality with the addition of group/deck feature. Create your own groups… put people in ‘em… word of warning, DON’T close a group you have created… it will go away… for-EVER! and you will have to start it all over again
  4. TweetScan: Tweet Scan searches Twitter
  5. Splitweet: Easy management for multiple Twitter accounts and brand monitor
  6. TwitterBerry: Twitter for your Crackberry… this is how I do all my out and about Twittering… it has made me a master at the Crackberry keyboard.
  7. TwitterSnooze: Stop following someone for a few days cause they are taking notes on a conference via twitter and the hashtags and twittering every freakin’ 5 seconds is starting to drive you batty… or something like that.
  8. Mr. Tweet: Suggestions on who to follow
  9. Friend or Follow: In case you just have to know…
  10. TweetGrid: Twitter search dashboard
  11. Twittervision: I don’t know if this actually useful, but it is totally fun
  12. CityTweet: Search local tweet by city. This sounds really cool… but its not available for Houston… sigh…
  13. TweetLater: Automated Tweets like auto-follow new followers.
  14. TwitterFeed: Automatically post your new blog entries to Twitter. (Guy says this is a must, must, must!)

And Not Twitter related by Guy Kawasaki related:

  1. Tynt Tracer: When your content is copied, Tracer automatically adds an attribution link to claim it as yours. Pretty cool way of tracing where your content if heading off to once you set it free.
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