Be genuine about it. Be honest. Be up front. And one of the great lessons that Greenpeace actually learned was that it’s okay to lose control.
In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.
And this is kind of how the Internet works. This is that great big secret. Because the Internet provides this level playing field. Your link is just as good as your link, which is just as good as my link. As long as we have a browser, anyone can get to any website no matter how big a budget you have. That is, as long as you can keep net neutrality in place.
The other important thing is that it costs nothing to get that content online now. There are so many great publishing tools that are available, it only takes a few minutes of your time now to actually produce something. And the cost of iteration is so cheap that you might as well give it a go.
And if you do, be genuine about it. Be honest. Be up front. And one of the great lessons that Greenpeace actually learned was that it’s okay to lose control. It’s okay to take yourself a little less seriously, given that, even though it’s a very serious cause, you could ultimately achieve your final goal. And that’s the final message that I want to share with all of you — that you can do well online. But no longer is the message going to be coming from just the top down. If you want to succeed you’ve got to be okay to just lose control.