At the beginning of 2008, I had the great fortune to participate in a week long workshop focused on the archetypal energies women call upon in our lives. The mother archetype holds the energy for creation. Anytime we as women focus on bringing something new into the world, whether it be a child or a product or  a book or blog or a — fill in the blank — we call on the mother archetype inside.

Women are positively radiant when they talk about their creations… me included.

The start of many a conversation at Mom 2.0 was like any other networking function where strangers collide under the common umbrella of a conference’s theme… a bit dry, a little awkward, a dash of soooo… what to you do? And time and time again when the conversation turned to our kiddos’/new company’s/new book’s/etc.  latest and greatest milestone the tone completely changed, the woman I was talking to literally shined. I was over-joyed and honored to witness it time and time again this weekend.

Which leads me to my #2 Take Away…

(Thanx to d’n'c’s for the pic)

Ever see a blue McDonald’s Logo or the ever recognizable scripty fonted Coca-Cola printed in neon green? Me neither! These super-mega-world-domineering brands practice a very simple marketing rule… consistency.

The web today is changing the face of marketing…  allowing individuals, small businesses, non-profits and super-mega-world-domineering brands alike the opportunity to reach their audiences in new and amazing ways. Still, I believe consistency is as important as it ever was.

Marketing is shifting away from the drowning roar of “let me tell you why you should buy my thing-a-ma-bob” to “let’s have a relationship and you will buy my product cause you like & trust me.” There are so many online social marketing tools available now, with more popping up each day… your brand (personal or corporate) can become very easily and quickly diluted. Enter the age old rule of consistency… make sure you look and sound the same where ever you are. Well what does that look like? If you are just getting your feet wet with social marketing/media, try this as a goal:

• Your avatar is the same on facebook, twitter, linkedin, flickr, etc.
• You name is the same everywhere.

• www.jjlassberg.com
• twitter.com/jjlassberg
• jjlassberg at g mail dot com
• www.flickr/jjlassberg

• You website, blog and twitter background all compliment each other… if not exactly the same.
• Where ever you are online, make sure that all the info, pictures, colors, fonts and design elements are as consistent as you can make them.

This will let people know that no matter where they connect with you online, they have indeed connected with YOU… which goes back to the trusting and liking and buying from you thing.

T is for Twitter

Here is a list of some very cool twitter tools that were buzzing around the Summit:

1. Twitter Search (Summize): What are Twitterers Tweeting about these days
2. Twirl: Nice API. Floats on your desktop. Has notification pop-up and a makes tweeting a little easier.
3. TweetDeck: Saw lots of this at the summit. Has all the typical Twitter Tool functionality with the addition of group/deck feature. Create your own groups… put people in ‘em… word of warning, DON’T close a group you have created… it will go away… for-EVER! and you will have to start it all over again
4. TweetScan: Tweet Scan searches Twitter
5. Splitweet: Easy management for multiple Twitter accounts and brand monitor
6. TwitterBerry: Twitter for your Crackberry… this is how I do all my out and about Twittering… it has made me a master at the Crackberry keyboard.
7. TwitterSnooze: Stop following someone for a few days cause they are taking notes on a conference via twitter and the hashtags and twittering every freakin’ 5 seconds is starting to drive you batty… or something like that.
8. Mr. Tweet: Suggestions on who to follow
9. Friend or Follow: In case you just have to know…
10. TweetGrid: Twitter search dashboard
11. Twittervision: I don’t know if this actually useful, but it is totally fun
12. CityTweet: Search local tweet by city. This sounds really cool… but its not available for Houston… sigh…
13. TweetLater: Automated Tweets like auto-follow new followers.
14. TwitterFeed: Automatically post your new blog entries to Twitter. (Guy says this is a must, must, must!)

And Not Twitter related by Guy Kawasaki related:

1. Tynt Tracer: When your content is copied, Tracer automatically adds an attribution link to claim it as yours. Pretty cool way of tracing where your content if heading off to once you set it free.

Fab!Hubby walked in Sunday morning and announced, “Twitter is main stream!” He relaid he had heard 5 different references to Twitter in his 30 minute drive back from a job site he was checking on. And I have to agree with him… a large portion of the Mom 2.0 Summit was focused on Twitter. Lots of talk about twitter, lots of #mom2summit twittering on twitter, lots of intro’s and how-to’s for twitter users (more on that later) and I decided to take the opportunity to put down pencil and paper and take up the challenge of live twitter note taking. It turns out, posting out the things I want to remember in 140 characters or less was actually quite useful.

Realtime results for jjlassberg #mom2

0 more results since you started searching. Refresh to see them.

• 
  jjLassberg: Over and over and over again the theme to being successful in marketing today is be human!!! Start a conversation, have a relationship #mom2
  22 days ago from TwitterBerry · Reply · View Tweet
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  jjLassberg: http://twitpic.com/1llm1 – @ericaogrady party-harty #mom2
  22 days ago from TwitPic · Reply · View Tweet
• 
  jjLassberg: OH: oh my god JJ, there is a phone in here!!! #fourseasonroompotty #mom2
  23 days ago from TwitterBerry · Reply · View Tweet
• 
  denaoutloud: @jjlassberg is showing me twitter #mom2. yippie.
  23 days ago from web · Reply · View Tweet
• 
  jjLassberg: http://twitpic.com/1l98t – Add baby holder to job description of mediator at #mom2
  23 days ago from TwitPic · Reply · View Tweet
• 
  jjLassberg: Ditto @ToThink Ditto! RT @eMom: You know what I would <3 at #mom2? Some kind of list or script to enable me to follow all the attendees….
  23 days ago from TwitterBerry · Reply · View Tweet
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  jjLassberg: OH: I talk about vibrators on my blog so that works for me #mom2
  23 days ago from TwitterBerry · Reply · View Tweet
• 
  jjLassberg: If you are blogging your a writer, if you are twittering you are short writer #mom2
  23 days ago from TwitterBerry · Reply · View Tweet
• 
  jjLassberg: @eschipul just rub it in! #mom2 #bathrooms
  23 days ago from TwitterBerry · Reply · View Tweet · Show ConversationHide Conversation
• 
  jjLassberg: Women customize everything… Want me to buy? Let me customize #mom2
  23 days ago from TwitterBerry · Reply · View Tweet
• 
  jjLassberg: OH: “moms don’t buy our products… Um, the gator-aid didn’t just walk into my house” #mom2
  23 days ago from TwitterBerry · Reply · View Tweet
• 
  jjLassberg: Marketers… Don’t tell… Ask!!! Don’t tell me to buy… Ask me about me… Sound familiar #mom2
  23 days ago from TwitterBerry · Reply · View Tweet
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  jjLassberg: Women trust each other… Not corporations, goverment, doctors, journalists #mom2
  23 days ago from TwitterBerry · Reply · View Tweet
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  jjLassberg: Moms who blog should me time person of the year #mom2
  23 days ago from TwitterBerry · Reply · View Tweet
• 
  jjLassberg: What’s missing in branding and marketing is the emotional connection to women #mom2
  23 days ago from TwitterBerry · Reply · View Tweet

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There is nothing I can add to this… it is the definition of elegance.

Credit goes to:

• eschipul
• AAF
• Pastorini Bosby talent agency in Houston
• and the brilliant actor David George who is AWESOME. WORD.