At the end of the day, when all the flashy sales pitches fade and the confetti of social media chatter is disregarded, what people really want is to do business with people they know, like and trust… especially when it comes to small businesses. In this fast paced world, where everything is available online, it takes an incredible leap of faith for someone to reach out to you instead of the other way around. You’re asking folks day in and day out to trust you, to let you provide them with top quality goods and services, to let you make their jobs or lives easier… how do you do all that and grow your business at the same time? That’s where your small business blog comes in.
Connect. Define. Get Found… The Top 3 Reasons for Small Businesses & Entrepreneurs to be Blogging
Connect: It may have worked in “Field of Dreams,” but for most of us a “build it, and they will come” business plan isn’t going to ensure success. Your blog is an incredible opportunity for folks to connect with you and get to know you, like you, and trust you enough to give you a call. Your blog also gives you the opportunity to share how people can connect with you the way they want to… if they want to email you, your email address and contact form are available… if they want to call you, your business number is listed… OK with clients texting you? List your cell… and then there are all the social network marketing avenues available as well. Harness the connecting power of blogging to your advantage and it can help your business grow.
Define: Many small businesses and entrepreneurs have discovered how helpful defining and marketing their niche products and services can be in growing their businesses. Finding your particular passion and specializing in those services helps you stand out in the vast array of other offerings. Blogging is extraordinarily beneficial in defining your specialized approach for potential clients. Blog posts, listings of specialized products or services, and calls to actions can all be used to help potential clients understand what you are offering and what they will experience with you that they won’t get anywhere else… spurring them into that first contact.
Get Found: B.L.O.G = Better Links On Google… that’s right, because Google uses an algorithm that measures your site and delivers a link in a very long list other links… relevant, up-to-date, consistently new content that is optimized for search engines gives you a competitive edge in the world of search. If someone is looking for what you have to offer, your blog is an incredibly powerful tool in helping your site get moved to the top of the ranks.
Ready to Get Started on Your Blogging Adventure?
Ready to get started? I suggest all bloggers make use of the powerful WordPress blogging platform. You can learn more about using WordPress for your massage blog and how to get started here >>
Not sure you want to take on getting started alone? No worries. My passion for helping small businesses and entrepreneurs succeed with their modern marketing efforts includes helping you get started with blogging. Check out my Modern Marketing services to see if we can work together >>